Yamaha Motor India Ltd. is the fully-owned
subsidiary of Yamaha Motor Co. of Japan. Previously
known as Yamaha Motor Escorts Ltd., the company came
to known as Yamaha Motor India after the parent company,
Yamaha Motor Company, purchased Escorts Ltd.'s 26 per
cent holding in their motorcycle joint venture in June
2001.
Yamaha Motors India is pursuing a three-pronged strategy
to break the stranglehold of Hero Honda and Bajaj in
the Indian two-wheeler market. These are customer satisfaction
through quality service, research and development for
delivering top-notch products and optimization of the
internal working system.
|
|
|
||||||||
|
|
|||||||||
